The milk products as well as horticulture and agro products of OMFED will now be available at petrol pumps of the Indian Oil Corporation (IOC) across the State.

The operation was launched at the Bhamra IOC petrol pump at CRP Square of the city on Wednesday soon after a memorandum of understanding was signed between

OMFED and IOC. Similar milk parlours will be opened at other places in due course.

The MoU was signed by OMFED's Deputy General Manager (Marketing) Basant Mishra and IOC's Deputy General Manager P. Dey in the presence of Chairman-cum-Managing Director of OMFED Hrushikesh Panda and senior IOC officials.

"The initiative will help local consumers and distant passengers to carry OMFED products from the IOC petrol pumps at odd hours at a reasonable price," Panda said.

Panda said OMFED was striving hard to improve the socio-economic condition of poor milk producers in the State by proving extra one rupee per litre of collected milk by charging this to the urban consumers from November 1.

Talking about OMFED's expansion plans, Panda informed that the organisation was planning to have five lakh members in cattle rearing and provide 5000 retailers on commission in the State.

Due to waiving of milk holiday, OMFED had been able to collect four lakh litres of milk per day and market the entire stock to the consumers, Panda informed.